In today's business world, building a brand that stands out from the crowd is often a daunting task. When marketers are fed up with traditional marketing tactics, Purple Cow says:
Seth Godin's Transform Your Business By Be Remarkable will help you create solid business strategies. In his book, Godin argues that the old adage of TV and banner marketing is no longer effective. As people become more informed, brands' success depends on creating outstanding products. Purple cow:
Transforming Your Business By Being Remarkable uses the analogy of the purple cow, which attracts crowd attention primarily due to its unusualness. This book helps readers learn about modern marketing paradigms. Godin's strategy helps marketers streamline their strategy and climb the corporate ladder. Using examples from many leading brands, Godin explains his marketing principles in a simple and effective way. According to the book, smart marketing is about recognizing challenges and creating great products that can overcome threats. In his book, Godin also talks about identifying suitable early-his adaptors for products. Early adopters can play a key role in determining mass adoption of your product. Packed with brand-building tips, this book is useful for marketers, entrepreneurs, and key business decision makers. Published in his 2005 by Penguin UK, Purple Cow.
Transforming Businesses by Being Noteworthy is available in paperback. Main features:
The book is an international bestseller with over 150,000 copies sold in over 23 editions. Featured on the New York Times, Wall Street Journal, and BusinessWeek bestseller lists.